• Electronic Shelf Labels

    A way to inform, achieve fidelity, attract customers and manage customer's desires

    "Smart Store" :
    1. Attracts Customers
    2. Minimizes Cost
    3. Increases profit

    How it works

    System Components
    1. Software

      Easy installation and system upgrade

    2. Hardware - Infrastructure

      ESL - Transceivers – Base Station – Back Office

    3. Technology

      Infrared & Bidirectional

    4. Labels

    Advantages - Benefits
    • Real and consistent shelf price

      • Prices are instantly altered
      • Ensure customer loyalty
      • Complete pricing control
      • Error and preterition elimination
      • Confirmation after altering price
    • Increase Productivity

      • Better Customer Experience
      • Display useful product information right in the shelf
      • Cost decrease (paper, labels, printers, man-hours)
      • Eliminate wrong prices
      • Autoupdate prices in shelves and POS
      • Central management of value changes of labels/shelves (90.000 price updates per hour)
    • Flexible pricing (marketing tool)

      • Instant price update according to current needs (e.g. daily promotions)
      • Selective fast price update according to promotions
      • Promotions with instant inception and user defined duration
      • Update prices according to demand or availability
    • Smart Pricing

      • Customise Pricing based on competition
      • Maximise sales on supplies or seasonal products
      • Secure and centralized access to prices and clear preview of current offers and profit gains.
      • Easy price management and utilisation of labels in order to achieve sales increment
      • Manage prices and offers in real time
      • Maximise profitability with obvious results
    • "Smart Shelf" Management

      • Manage product location in store
      • Display product instructions and useful information on the shelf
      • Fast and easy stock management ( reduce work time, waiting time and customer service delay )
      • Increase stock movement for a vast amount of products
      • High product availability for customers via better space utilization
      • Improve and apply optimal merchandising by using symbols and pointers on the shelf
    • Business Groth Technology

      • Inherent and complete integration with existing systems
      • Easy customization and adaptation per business
      • Continuously upgradable technology
      • Display prices with minimal energy cost
      • Secure high-speed infrared
      • Increase stock movement for a vast amount of products
      • Higher product availiability by having better shelf space management
      • Update and upgrade the technological status and the profile of the store

    Image Gallery

  • Web Retail Market

    What is Web Retail Market

    An online trading platform that targets all businesses that want to develop their wholesale and retail network.

    Target Groups

    • Independent Retail stores
    • Retail Chains
    • Franchise Companies
    • Companies interesting in B2B or B2C e-commerce


    WRM is a application suite that offers a set of software tools which can fully cover client's needs. WRM incorporates the latest business practices and helps their customers to achieve the transition from a cumbersome, expensive system to a new one, according to latest trade trends.

    • Business Types

        • Multiple Stores

          WRM supports multi store companies, provides a common mean to administer wholesale, retail and e-commerce sales and accomplishes the optimal user experience and service.

        • Multiple Businesses

          WRM is a multibusiness suite that gives its customers the ability to exchange data and share common infastructure and functionality. Additionally reduces business cost.

        • Store Management

          WRM is also an efficient platform for small businesses that enhances their effectiveness. Bussinesses have a usefull management platform for their sales and purchases and also gain an online presence.

    • Web Application

        • B2B

          With WRM the enterprise acquires a powerful B2B, providing immediate information to its customers. It is a modern tool where it can expand the company's customer base without geographical borders and minimizes operational costs.

        • B2C

          Through the WRM suite, the company acquires a flexible and powerful B2C to give its customers the opportunity to be informed about news and offerings. The business operates as an integrated platform eliminating the complexity of interconnection of heterogeneous systems.

    • POS Application

        • Store Controller

          Store Controller is part of WRM installed in the store and is responsible for:

          • Data synchronization with the main server
          • Offline store operation
          • The management of store functions ( labels , invoices , etc . )
          • POS Management
          • Mobile Terminal Management
        • POS Application

          WRM POS Client is designed to serve all the needs of a retail store. Its key features are speed and ease of use.

          The POS application is designed to support:

          • Interconnection of peripheral devices (barcode scanners, printers, pole displays) by OPOS Driver or online.
          • Full-fledged offline operational capabilities
          • Customizable user UI
          • Customizable customer display
          • Support for touch screens
          • Programmable keyboards
    • Device Applications

        • Android Application

          WRM supports processes of sales force automation (sales order management in the field) by using a dedicated Android application. It's main feature is the full offline operation and bidirectional communication with the central WRM server through WiFi, 3G / 4G. Thus providing a veritable tool for sellers.

        • WINDOWS CE

          Expands application's functionality within the store area and enables users to perform, trace and control daily tasks, thus minimizing errors and improving user's productivity.

          For example:

          • Inventory
          • Orders
          • Returns
          • Price Checking
          • Picking
    • Designer Applications

        • Report Designer

          Report Designer (RD) is a tool that allows us to design reports and incorporate them into WRM. Report Designer is a invaluable tool for consultants and system administrators.

        • POS Form Designer

          The POS Form Designer (FD) is a tool that adjusts the point of sales application to the company's needs. The administrator is able to design the screens and actions of the POS applcation, as dictated by the bussiness model.

        • Dashboard Designer

          The Dashboard Designer is a powerful tool of the platform, that provides business intelligence information the users. It is a tool for decision making, effective planning and provision design.

  • Script Runner

    Application for coupling and exchanging data between heterogeneous systems, databases on local or remote topology.

    • Why should I use it

      • To synchronize data between different applications
      • To synchronize data between back-office and front end applications
      • To transform data between different applications
      • To integrate data between different systems
    • Target Groups

      • IT companies
      • IT consultants
      • Developers
      • IT supporting companies
    An essential tool of IT consultants to implement complex tasks of consolidation or filtering of data between heterogeneous applications that may be performed either on demand or based on scheduling.

    • Coupling of different applications.
    • Multiple sets of commands that can run without requiring user intervention.
    • In Detail

      • Bridge export

        Command that exports data from a dataset to a text file. Gives the ability of formatting the output dataset according to the specifications.

      • Shell Command

        Execute shell command.

      • Exit

        The application shuts down.

      • Decision File Import

        Command that imports data from a text file into a database. Its main feature is to insert different data depending on the result of a comparison expression.

      • DB Script

        Command running SQL commands directly to the database.

      • Call Web Service

        Command that invokes a webservice and transmits data.

      • Compare Tables

        Command that compares two data sources . Results can be stored to a third-party data source.

      • Remote Bridge Export

        Command that exports data from a data source and sends them to a remote datasource via web service.

      • Plugin Command

        Gives to third parties the ability to write new plugins which will enrich the set of commands that can be performed.


Flow-er is a web portal for planning and implementing of procedures of a business. It offers automation inside and outside the bountries of the company. It also contributes to the organization and registration of a process between the involved company resources.

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